Psychonomics is an applied behavioural science and research consultancy. We specialise in decision sciences that result in applied behavioural changes. We make use of the latest scientific advances in effecting nudges, working with biases, understanding heuristics, and shaping decision journeys. These are matters that are operationalised for clients seeking to engage with their consumer journeys more effectively, those who would like to alter employee behaviours (e.g. for improving safety), as well as those who want to increase the impact of social development projects.

We back all of our endeavours up with the ability to both research as well as monitor and evaluate (M&E). For any given project, we take up a data-driven approach and allow results to speak for themselves through both quantitative and qualitative M&E or through experimental designs. We also offer monitoring and evaluation as a standalone service to clients seeking to understand their own impact on a range of social and business topics. Examples range from enterprise development to the socio-economic impact of large industrial expansion and/or mining projects.

Psychonomics was founded by Sean Smith. Sean holds extensive experience in consumer psychology research and consulting, public relations research and consulting, social impact assessments, and numerous years in academia teaching, researching, and consulting within the behavioural sciences. Sean holds a Bachelor of Social Science degree in psychology. He followed with an honours degree in psychology and a master’s degree specialising in psychological research methods and methodologies. He then bridged his psychology and business backgrounds by endeavouring to pursue a postgraduate diploma in business administration, followed by a PhD in behavioural economics.